Rambod Vala‭ (‬born 1985‭)‬

All of the‭ "‬T‭" ‬Men‭: ‬Jahed

Sarboland‭

Azad Art Gallery‭, Tehran‭, ‬

12‮–‬17‭ ‬November‭, ‬2010

offset‭, ‬98x68‭ ‬cm

 

The works of Jahed Sarboland are a direct reference to the subversion that emerges in all ideologies‭.‬ Ideology does not reflect actual relations‭. ‬The dark room of ideology

is a reflection of the bewitched world that distances people from reality‭. ‬Knowledge stands aside‭,‬ and an illusion based on an illusion becomes its substitute‭. ‬The work of the artist reveals the subversion of values‭, ‬and insists on the fact that art does not reflect reality like a mirror‭. ‬He tries to exhibit the metamorphosed faces of people around him‭. ‬The poster plane is covered by falling letters‭, ‬leaving drawn visible traces‭. ‬The letters are transformed into wounded and bleeding objects‭.‬

 

The title of the exhibition is derived from the novel Brave New World‭,‬ written by Aldous Huxley and published in 1932‭. ‬In the book‭,‬ the symbol venerated in place of the Christian cross is the‭ "‬T‭"‬ sign‭, ‬in homage to Henry Ford who introduced mass production of automobiles with the Model T‭.

 

The science-fiction imagery anticipates

practices of reproductive technology‭, ‬sleep-learning and psychological manipulation‭,‬

used in the technically developed consumer society manipulated by a dictatorship‭. ‬The paintings of Jahed Sarboland are a direct reference to the book‭, ‬depicting characters of "‬T‭" ‬men‭.‬